Vanilla

Part of my Submission to ISTD. The brief was to create the brand identity for a new international television channel. I chose the name Vanilla as i wanted to challenge peoples preconceptions of the word Vanilla, often as plain or mundane. However the channels aim is to provide cutting edge and contempory entertainment, thus Vanilla becoming something challenging and unexpected. The logo style is a pastiche of early "retro" television identities such as CBS or ABC, a more playful and dynamic style of branding.